Lena Stiller is a Transport Policy Advisor at the Transformative Urban Mobility Initiative, better known as TUMI. After her efforts to coordinate discussions around the bus transport industry’s response to COVID-19, her insights about the transport industry from TUMI’s point of view became of interest. Starting with The Barefoot Facilitator’s opening notes from her TEDx Talk, we talk through the private car culture and toward the importance of enabling policy implementation. The kind of implementation that cities and towns identify and nurture with technical and organisational support. She recommends a few focus areas for emerging researchers, and explains the importance of just transitions toward sustainable mobility.